Burger King has changed its name to Fries King

One week having officially announced the opening of a restaurant in Paris in December, Burger King makes chatter again on the Web.

Indeed, the fast food chain announced via Twitter that it changed the name of its brand, passing as Burger King to Fries King. You do not believe in this rough reversal? Nevertheless BK revealed various photos giving evidence of this mysterious marketing strategy.

It is in fact about a vast trickery which aims at making the promotion of new chips of Burger King. While the mark plays with the gristle of his consumers, the Parisian opening of the restaurant approaches with large steps.